Y-3 + Boa Concept Runner
Various Work - 2017
Y-3 is a collaboration label between Adidas and Yohji Yamamoto. The collaboration aims to bring Yamamoto’s striking silhouettes to the Adidas brand by fusing high fashion with advanced sportswear.
Boa Technology is an alternative closure system to lacing. It is often seen in demanding sports conditions such as cycling, and snowboarding.
This conceptual sneaker aims to integrate the Boa closure system as both an aesthetic and technical element. The dial is placed on a reinforced heel counter, while the cable routing system runs along the vamp to the heel.
The cables secure an outer panel and outline the iconic "3 stripes" when tightened.
Y-3 / BOA TECHNOLOGY
Y-3 aims to combine high fashion with advanced sportswear construction and performance. This concept sneaker infuses the Boa closure system as both an aesthetic and technical element. Not only is it a replacement for lacing, the cable routing system is used to form the iconic "3 stripes" brand mark.
future tech-wear
Inspiration imagery targeting the future of sportswear and the Y-3 brand aesthetic. Technical materials, bold forms, high contrast. Text being used both aesthetically and to call out features. The contrast between urban and natural environments.
